From studying open-source communities in 2013, to building a freelancer platform in 2017, to enabling global hiring across thousands of freelancers since 2021 — this mission has never changed: use technology to change people’s destinies.

Many believe AI will replace people. We believe AI will elevate people—and build the most human organizations in history. For the past decade, our founders have been obsessed with one question: How do we build a more fair, more open, more human organization?

Today’s organizations are rigid and job descriptions put people in boxes. But real human potential doesn’t fit neatly into a JD. We believe roles should adapt to people—not the other way around. AI finally gives us the ability to understand individuals at a deep trait level, unlock their unique strengths, and place them where they create outsized value.

And our mission goes beyond efficiency: we aim to break every barrier—language, geography, race, background — and bring together people whose passion and purpose align.

The future of work won’t be less human. With AI, it will finally become fully human.